How to Succeed at Selling to the Person, Not the Persona

Are you looking to up your sales game?

In this episode, Collin Mitchell, VP of Sales at Lithium and host of the Sales Transformation Podcast, joins the show to talk about the power of selling to the person and not the persona.

In today’s tech-driven world, it’s easy to get lost in a sea of AI and tech tools. But Collin reminds us that the key to success is tailoring the sales process to the individual customer based on their personality and what they care about.

He shares valuable insights on how to build a connection with customers, from prospecting to negotiating and closing.

So if you’re ready to take your sales game to the next level, make sure to listen to this episode!

Key Topics & Timestamps

• 0:00:18 – Selling to the Person and Not the Persona with Collin Mitchell
• 0:02:23 – The Power of Human Selling in the Age of AI
• 0:04:14 – Exploring the Benefits of AI for Sales Teams
• 0:08:02 – Exploring the Benefits of Technology in the Sales Process
• 0:13:57 – Leveraging AI and Human Instincts
• 0:20:56 – Selling to the Person, Not the Persona
• 0:22:44 – Applying Sales Methodology Differently to Every Call
• 0:24:46 – Succeeding at Selling to the Person, Not the Persona

Key Takeaways

• Human salespeople are most valuable in tailoring the sales process to the individual customer, not just a general persona.
• Technology should be leveraged at different stages of the sales process, depending on the specific use case. This can include early prospecting, marketing automation, conversational intelligence, and follow-up and closing tactics.
• Use technology to enhance the sales process, not replace it entirely. AI can be used to read scripts, but human judgment is still valuable in sales.

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