Transform Your Future: The Sandler® Franchise Opportunity
Join the Market Leader in Driving Sales Performance Through Tech-enabled, Data-driven Sales Training and Executive Coaching
Recurring Revenue Business Model
The World’s Most Effective Sales System
A Business that Teaches You How to Grow Your Business!
Locations
World-Wide
We provide instruction in more than 9 languages and 34 countries around the world.
Ready to Start Your Sales Training Franchise?
Complete The Form & Get Information About the Sandler Franchise Opportunity
Local Training Center
The Sandler brand Story
Elevating the Sales Profession for 50+ Years
David Sandler struggled with sales and thought there had to be a better way. The Sandler Methodology is based on psychology, proven tactics, and strategies delivered in a way that makes sense and is actionable. Sandler was a true innovator bringing concepts like Pain and Reinforcement Training to the industry that traditionally was doing seminars and selling product in the back of the room.
For more than 42 years, Sandler has been offering franchises. Today, we have 200+ locations providing training and instruction in more than 9 languages and 34 countries around the globe. We change the lives of more than 2.2 million customers, with 96% of clients saying they would recommend Sandler and 88% of salespeople reporting improved sales strategies.1
Our sales, management and entrepreneurial programs are the backbone of the Sandler business model. Franchisees work with clients to offer thought-provoking collaborative training sessions, individualized coaching and consulting, helping individuals master the craft of selling and leading.
1. Aberdeen Analyst Insight - "Aberdeen Analyst Insight"
Our Awards
MEET OUR VISIONARY
David H. Mattson
Executive Chairman & President of Franchise
1985 - Present
BIO: David Mattson worked closely with Sandler in the early days of the organization and assumed leadership in 2007. He is a 7-time best-selling author, sales and management thought leader and keynote speaker around the world.
David has added numerous programs to Sandler's portfolio, including Sandler Enterprise Selling, Leadership for Organizational Excellence, and Strategic Customer Care.
OWN A SANDLER FRANCHISE
MAKE SANDLER YOUR NEXT AND BEST CAREER MOVE
Be a part of a community of individuals passionate about sales and develop long-lasting relationships with business owners. Change your life and the lives of your clients by achieving new levels of personal and professional growth.
An established business model
For over 42 years we’ve focused our training on all revenue generating team members which provides high lifetime value to the customer.
Multiple recurring revenue streams
Additional revenue opportunities come from upselling and cross-selling assessments, training, executive coaching, technology solutions, and much more.
Recession resistant, growing industry
Executive coaching and sales training unlocks growth during recessionary times. Worldwide, companies are spending over $360 billion annually. The industries are growing at a compound annual growth rate of 12% and 8% respectively between 2023 and 2032. 1
Follow your passion of developing people and make a difference
The Sandler Methodology changes people’s lives, not only their business lives but their personal lives, as well.
Take control of your future and have freedom & flexibility
You have the flexibility to set your own hours - Monday through Friday, and no weekends. Don’t wait for someone to end your career before you start yours.
Minimal cost and overhead
Enjoy low startup and operational expenses with high margins.
No office space needed
Deliver virtual training without a physical office.
Build an asset for your retirement
When our franchisees retire, they have a sellable asset.
The world’s most effective sales system
Building on the revolutionary work of David H. Sandler in the 1960s, Sandler’s Best in Class Selling System has helped over millions of salespeople and thousands of organizations around the world sell more effectively.
1. Credence Research - "Market Insights"
Other Reasons to Invest - Change People’s Lives
Our Clients Say:
“I wish I met you 15 years ago — you would have changed my career.”
“I use Sandler in my personal life as much as my business life.”
“I want my kids to go thru Sandler and shave off decades on their learning curve.”
Sandler’s sales training franchise model has been successfully replicated over 200 times in more than 34 countries and is still growing.
INDUSTRY DATA
The Sales Training Industry
The Sandler sales training franchise model places you at the forefront of an expanding industry.
Corporate training is expected to reach $805.6 billion in 2035.1
Corporate training is growing at a compound annual growth rate of 8% between 2023 and 2032. 2
Increasing demand from the corporate sector is driving business training franchise growth, as a growing body of evidence points to sales training’s effectiveness in aiding performance, net sales, and more.
1. Allied Market Research - "Corporate training Market Expected to Reach $805.6 Billion by 2035"
2. Credence Research - "Market Insights"
3. Technavio - "Corporate Training Market Analysis"
INVESTMENT & REVENUE
How Much Does It Cost to Own a Sandler Franchise?
How much can you expect to invest when you become a franchise owner with Sandler?
We designed our business training franchise model with owner cost as a priority. Here’s what you can expect when you invest with us.
| Franchise Fee $65,000 | Estimated Initial Investment $83,500 - $108,250 |
| Average Gross Revenue Top 25% US* $2,019,624 | Average Gross Revenue Overall US* $755,432 |
*This Financial Performance Representation includes the average “Gross Revenues” for the full calendar year ended December 31, 2025 from franchisees in the U.S. that (i) self-reported revenue, and (ii) operated during the full calendar year. See Item 19 of Sandler’s Franchise Disclosure Document (FDD) for further information including for the Average Gross Revenue Bottom 25% US.
**Includes Franchise Fee. See Item 7 of Sandler’s FDD for further information.
OUR TRAINING & SUPPORT
Sandler Franchise Support
Our franchise offers a tremendous opportunity for growth. We provide you with the tools to help you achieve a work/life balance to do what you love with people you enjoy, make a difference in the lives of others, be compensated for the value you deliver, and have time to pursue other passions!
And we back you up all the way, with robust support and training to aid your continued development.
Onboarding Support
We work alongside you to help you take your first steps with confidence.
Intensive Initial Training
Our Initial Training program launches you off to a great start.
Dedicated Franchise Enablement Business Partner
Our Franchise Enablement Business Partners will help you personalize and internalize the Sandler concepts and business model.
Three Annual Sandler Conferences
You'll have the opportunity to gather with hundreds of Sandler trainers from around the world and connect with clients.
National Branding Campaign & Marketing Support
(U.S. Franchisees)
We provide sales and marketing materials, marketing boot camps, social media calendars, and other marketing content.
Weekly Virtual Calls
Held bi-weekly, the Sandler Franchise Enablement Business Partners lead a best practice discussion for the franchisees.
Sandler LMS Learning & Development
Our award-winning Learning Management System (LMS) houses thousands of additional assets to help you and your clients.
Continuous Support & Regional Events
We’re only a phone call, email, or text away. Our nine regions also hold quarterly meetings to share best practices and provide support for scaling your business.
AVAILABLE MARKETS NEAR YOU
Sandler is expanding, with available territories nationwide and globally. We’re regularly recognized as one of the top franchises, top training companies, and most effective training solutions, and we’re excited to provide this opportunity to the next generation of franchise owners.
We're actively seeking franchise partners in these high-priority markets:
Arkansas · Arizona · Florida · Georgia · Kansas · Kentucky · Louisiana · Maine · Michigan · Minnesota · Nevada · New Mexico · North Carolina · Ohio · Oregon · South Carolina · Tennessee · Utah · Virginia · Washington
SUCCESS STORIES
STEPS TO OWNERSHIP
Next Steps To Your Sandler Franchise Journey
Sandler Overview
Franchise Disclosure Document Review
Talk to Franchisees
Discovery Day
If Approved - Join the Team
Start Initial Training
Step 1: Sandler Overview
Step 2: Franchise Disclosure Document Review
Step 3: Talk to Franchisees
Step 4: Discovery Day
Step 5: If Approved - Join the Team
Step 6: Start Initial Training
Get Started
Complete The Form & Get Information About the Sandler Franchise Opportunity
