How to Succeed at Events

Mike Montague interviews Alon Alroy, co-founder of Bizzabo and author of Event Success, on How to Succeed at Events.

Find Alon at https://www.bizzabo.com/ 

Get the book Event Success here: https://www.amazon.com/Event-Success-Maximizing-person-Experiences/dp/1119817153 

In this episode:

• The best attitude, behavior, and technique on how to succeed at events
• Trends in the event industry
• Don’t just go back to how you did in-person events in 2019
• Post pandemic – have a plan A, B, C, and D
• Use “selective hearing” on feedback from your event
• How to determine the ROI and the ROA of your event
• Personalize the experience for your customers
• Segment your customers

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